Blu-ray is looking great.

On top of the news that Warner Brothers is dropping support for HD-DVD this week, rumors abound that Paramount is about to execute its escape clause in its contract for exclusive HD-DVD releases. What this means for you and me, is that Michael Bay may finally get Transformers on Blu-ray just as he desired. What this also could mean, is a potential nail in the coffin for the HD-DVD format, which is great because consumers have been very soft on purchases in either next gen format, in spite of the fact that blu-ray sales are outrunning HD-DVD sales two to one. The players just aren’t flying off the shelves the way that retailers want them to, and the movie studios could care less about the players. Warner brothers bowed out of releasing HD-DVDs because they just weren’t selling enough of them. Blu-ray was making them more money.

It will be interesting to see where all of this goes, but I suspect that if Paramount throws in the towel, Universal will follow and the HD-DVD format will be dead.