Sony is known for supporting formats of superior quality that never catch on. Remember Betamax anyone?
Enter blu-ray. Sony’s latest entry into the DVD market, which reportedly has even higher quality than the alternative format designed by Toshiba, HD-DVD. There are rumors that the PS3 will have blu-ray technology on board when it is released.
With HP and Dell already backing them (and promising to release PC’s with blu-ray compatible drives next year) and Disney signing on to release DVDs in the format, it’s anyone’s guess as to who is going to win out. If Disney stays on board with blu-ray, I suspect Sony may win this fight, providing that compatible dvd players arrive in a reasonable price range for parents with young children.