Just for Bill

A while back, Bill at Reason’s Edge made a comment that the anime industry was getting flooded with titles these days. I found a quote in an interview with Jerry Chu, from Bandai Entertainment Inc, that really fits in line with the argument he was making and just had to post it. Even the industry insiders agree with him.

“Bandai continues to be one of the strongest players. Right now what’s happening is a lot of consolidation. You have the ShoPro/Viz merger. You’re going to have a lot more Japanese companies involved internationally and in North America. It’s getting to be really crowded for a market that is still represented by barely 2% of all home video sales. There’s a lot of titles out there and the market’s getting really saturated. The end consumer is getting flooded with choices and with a limited budget, getting pickier.”